CapCut
Video editor for phone and desktop with AI features like auto captions, background removal and templates for short videos.
What it is
CapCut is a video editing app available on phones and computers, and in some regions in the browser. It is popular for short vertical videos such as reels and shorts. Its AI features include automatic captions, background removal, templates and effects that make editing fast for beginners.
Best for
- Editing short videos for Instagram Reels, YouTube Shorts and WhatsApp Status
- Adding automatic captions (many people watch without sound)
- Trimming, joining clips and adding music and text
- Quick product demos and behind-the-scenes videos for small businesses
How to start
- Download it from the official app store or website.
- Start a new project, import your phone clips and choose a vertical (9:16) format.
- Use the auto captions feature, then read through and fix any wrong words.
Example workflow
- Plan a 20 to 30 second script with an AI chat assistant (shot list and on-screen text).
- Film the shots on your phone in good daylight.
- Edit in CapCut: trim, add captions, add your logo at the end.
- Export in high quality and post.
Pricing
CapCut has a free version with many features. A paid plan adds more effects, templates, cloud storage and advanced AI tools. Availability and features can vary by country, so check the official site and app store listing.
Watch out for
- Check music and template licences, especially for business posts and ads; some music is allowed only for personal use.
- Read auto captions carefully: names, prices and Hindi words are often transcribed wrongly.
- Review the app's terms and privacy settings before uploading business content.
Our tip
Keep your real face, hands, shop and voice in videos. Simple, honest videos usually work better for small businesses than heavily edited ones.