Who this course is for
Shop owners, small business owners, freelancers, home businesses and small marketing teams who do their own marketing with little time and a small budget.
You do not need any marketing degree or design skills. If you have never used an AI assistant before, take AI for Everyone first.
What you will learn
- How to use AI to understand who your customers are and what they care about
- How to plan a month of social media posts in one sitting
- How to write product descriptions and offers that sound like your business, not like a robot
- How to write WhatsApp and email messages customers actually read, without spamming
- Simple SEO: titles, descriptions, Google Business Profile and blog outlines
- How to create images and short videos with AI tools, and what to avoid
- How to measure what works and improve a little every month
What you need
- Any AI assistant: ChatGPT, Gemini, Claude or Microsoft Copilot (free plans are enough to start)
- Your business details: what you sell, prices, location, and a few real customer messages or reviews
- Access to the channels you use: Instagram, Facebook, WhatsApp Business, Google Business Profile or a website
One rule for the whole course
AI helps you produce more, faster. But customers buy from people they trust. Keep your voice, your real photos and your honest claims at the centre, and use AI to support them.
Each lesson takes 10 to 15 minutes and ends with a practice task you can use in your business the same day. Click Mark as complete at the end of each lesson to track your progress.
Course content
- 1 Finding Your Customer: AI-Assisted Audience Research Use AI to turn what you already know about your customers into clear customer profiles, their real problems and the words they use. 11 min
- 2 Social Media Posts and a 30-Day Content Calendar Plan a month of social media in one sitting: content pillars, a 30-day calendar, ready-to-edit posts and captions in your own voice. 13 min
- 3 Product Descriptions and Offers That Sound Like You Write product descriptions, offers and catalogue text that are clear, honest and in your own voice, for your shop, website, marketplace or WhatsApp catalogue. 12 min
- 4 WhatsApp and Email Messages Customers Actually Read Write short, useful WhatsApp and email messages with AI, set up WhatsApp Business properly, and stay on the right side of consent and spam rules. 13 min
- 5 Simple SEO: Titles, Descriptions and Blog Outlines Help customers find you on Google: a strong Google Business Profile, better page titles and descriptions, and helpful blog posts planned with AI. 13 min
- 6 Images and Short Videos With AI Tools Create post graphics, banners and short video scripts with AI tools, improve your real product photos, and avoid the legal and trust mistakes. 13 min
- 7 Measuring What Works and Improving Every Month Track a few simple numbers, find out which posts, messages and offers bring real customers, and use AI to review the month and plan the next one. 13 min