Simple SEO: Titles, Descriptions and Blog Outlines

SEO (search engine optimisation) simply means helping the right people find you when they search on Google. For a small business you do not need complicated tools. You need a complete Google Business Profile, clear page titles, and helpful content that answers customers' real questions. AI helps with all three.

1. Google Business Profile first

For local businesses, your Google Business Profile (the box with your shop on Google Maps and Search) often matters more than your website. It is free.

Make sure it has: the right category, hours, phone, address, photos, products or services, and regular posts. AI can write the text:

Write a Google Business Profile description for [BUSINESS] in [AREA].
Brief: [paste]. Under 750 characters. Mention what we sell, who it is
for, our area and what makes us different. Natural language, no keyword
stuffing, no phone numbers or links (they go in their own fields).

Also ask for short updates (offers, new products, events) to post every week or two, and polite review requests to send to happy customers. Never offer rewards for reviews and never post fake ones.

2. Find what customers search for

I run [BUSINESS] in [CITY]. List 30 questions or searches a potential
customer might type into Google before buying from a business like mine.
Group them: ready to buy, comparing options, just learning.

Then check the real searches:

• Type the main phrases into Google and look at the autocomplete suggestions and the "People also ask" box.
• If you have a website, Google Search Console (free) shows the actual searches that bring people to your site.

AI suggestions are ideas; Google's own data shows what people really search.

3. Page titles and descriptions

Every important page on your website needs a clear title (what shows as the blue link in Google) and a meta description (the grey text below it).

Write a page title (under 60 characters) and meta description (under 155
characters) for this page: [page topic and key facts]. Include the main
search phrase "[phrase]" naturally, and our city. Give 3 options.

Keep titles honest and specific: "Eggless Custom Cakes in Nagpur | Same-Day Delivery" beats "Home | Best Bakery".

4. Plan helpful blog posts

Blog posts that answer real questions can bring customers for years. Pick a question from step 2:

Create an outline for a helpful blog post answering: "[question]".
Audience: [profile from lesson 1]. Include an introduction that answers
the question in 2 lines, 4 to 6 sections with H2 headings, a short FAQ,
and where to mention our product naturally (not more than twice).

Then write the post with AI help, section by section (Prompt Writing That Works, lesson 5), and add what only you know: your experience, real photos, prices, mistakes customers make, local details.

Google and AI content

Google's guidance focuses on whether content is helpful and reliable, not on whether AI helped write it. But mass-producing many low-value pages mainly to rank in search is against Google's spam policies and can hurt your whole site. For a small business, the safe approach is:

• Fewer, better posts that genuinely help your customers
• Your real experience and photos in every post
• Facts checked, and the post reviewed by you before publishing

Practice task

Complete or improve your Google Business Profile with an AI-drafted description and two updates. Then pick one real customer question, create a blog outline with AI, and write one helpful post that includes your own experience and photos.

Key takeaways

• For local businesses, a complete Google Business Profile comes first.
• Use AI for question ideas, then check real searches with Google autocomplete and Search Console.
• Write clear, honest page titles and meta descriptions with your main phrase and city.
• Publish fewer, genuinely helpful posts with your own experience; avoid mass-produced pages.